Elodie Marchand

Elodie Marchand is a behavioral finance coach and writer who helps readers turn good intentions into durable money habits. A French-Canadian from Québec City now living in Montréal, she studied Psychology and later completed graduate work in behavioral economics. Elodie spent years designing savings nudges and choice architectures for benefits programs—work that taught her a simple truth: if a plan is hard to start, it won’t last past Tuesday.Her articles blend science and kindness. She breaks down habit loops for budgeting, shows how to design “frictionless first steps,” and offers tiny experiments—rename a savings bucket, shorten review sessions, make progress visible—that create compounding momentum. Elodie’s signature pieces cover goal setting you won’t abandon, risk conversations with partners who have different money stories, and practical guardrails for impulse-heavy seasons like holidays and moves.Readers love her reflective prompts, weekly review scripts, and the way she translates research into life: fewer tabs, clearer defaults, and permission to keep things boring. When she’s offline, Elodie bikes along the Lachine Canal, hosts low-key pasta nights, and tends an herb garden that forgives neglect. She believes the most powerful financial tool most of us need is a well-placed reminder and a kinder inner voice.